An Introduction to the Sizzle Metaverse

The Illusion Factory is excited to announce the upcoming launch of our revolutionary new virtual world / real world, web 3 cross platform metaverse as service model.

is both individual metaverse installations such as the MVB Sizzle Arena, as well as middleware to help other metaverse platforms easily connect to opportunities around the real world.


More important, Sizzle – a cloud-based comprehensive suite of promotion and marketing tools, games, experiences and interconnectivity – will provide the ability to bridge commerce between the real world and the metaverse via gamified incentives and discounts acquired in a metaverse and redeemable in physical stores via the Sizzle mobile app or browser based solutions.

The SizzleVerse is populated with countless activating and engaging experiences for business, personal and educational opportunities.

Once inside, you’ll never be the same.

Value Proposition​

The Sizzleverse is a metaverse as service platform and middleware.

Value to Consumers

  • Collection of valuable, interactive NFTs inside the MetaKeep wallet
  • Immersive, real-world metaverse experiences
  • Ability to interact and purchase from well-known retailers
  • Ability to play fully immersive games
  • Participation in interactive concerts, shows, and sporting events
  • Online gambling (in non-regulated geographical territories)
  • Extended interactions with celebrities, athletes, teams, and organizations
  • NFT purchases from art galleries and other visitors in the metaverse
  • Streamlined FIAT-enabled transactions for consumer convenience
  • Interactive fashion experiences and shopping

       And much more…

Value to Businesses​

With Sizzle, businesses of every size and type can experience the positive impact the metaverse can have on brand awareness and their overall revenue.

  • Easily connect your metaverse installation on most platforms to real-world applications
  • Tap into an endless amount of potential customers
  • Offer customers real-world sales discounts redeemable on their mobile phones
  • Advertising and branding opportunities
  • Host concerts and sports events
  • B2B cross-promotional events
  • Endless vertical opportunities

A recent report by McKinsey looks at the emerging web3 environment and finds that the metaverse may generate up to $5 trillion in value by 2030.

A metaverse as service system with instant real-world transactions!


Q1 2023


Available on request


Development begins Q1 2023
First section opens Q1 2023


MetaVerse Books
Digital Nation Entertainment
Iconic Engine

Experience - Sizzle Inc​.

Sizzle was entirely conceived, ideated, coded, designed and funded by The Illusion Factory. The patent pending Sizzle Offer Engine® is one of the most groundbreaking patents of this decade for the seamless interconnectivity of all print, broadcast, radio, satellite, streaming, social, out of home media, any participating metaverse, and all physical locations worldwide through 38 unique offer triggers.

Experience - The Illusion Factory​

Since 1979, The Illusion Factory has been entrusted with the promotion and marketing of over $7 billion in filmed, live, online, gaming, regulated gaming, sports, comedy and music. During this time we have generated more than $100 billion in revenue for our clients while helping them to garner 265 of the top creative and technical awards for the Illusion Factory’s work. All of the games, marketing promotions and advertising innovations that were invented at The Illusion Factory have been seamlessly interwoven into the Sizzle platform for our clients to use at their convenience.

Brian Weiner has been an Account Executive and Creative Director on worldwide, high profile projects for Warner Bros. (6 divisions – 15 years), as well as projects for  Paramount, Fox, Disney, NATPE, IMAX, NBC Universal, The CW Television Network, CNBC, G4, E! Entertainment, Style, History Channel, HBO, TBS, ITV, Granada, Fremantle, Sony, DirecTV, NBC Sports, NFL Channel,  Oliver Stone, Sports Illustrated, Creative Artists Agency, William Morris Agency, J Walter Thompson, Dojo SF, Activision, Nintendo and many others.

There is a fifth dimension,
beyond that which is known to man.
It is a dimension as vast as space
and as timeless as infinity.

Find out more!

Download the Sizzle App